Managing Subscriptions

Your Subscriptions page shows everyone waiting for products to come back in stock. Use it to track demand, plan restocks, and manage customer expectations.

What you'll accomplish

• Navigate and understand the Subscriptions dashboard
• Search, filter, and take action on individual or bulk subscriptions
• Use notification history to verify delivery and troubleshoot issues
• Track plan usage limits and plan restocks based on demand data

Requirements

• DemandLoop app installed and active on your Shopify store
• At least one customer subscription (via the "Notify Me" widget)
• Dashboard access (store owner or staff with app permissions)

Accessing Subscriptions

Dashboard → Subscriptions

You'll see two tabs:

• Active Subscriptions - Customers currently waiting
• Notification History - Past notifications sent

Understanding Active Subscriptions

What You'll See

Each subscription shows:

• Customer email
• Product name + variant (size, color, etc.)
• Subscription date
• Status (Active, Paused, Cancelled)

Why This Matters

High subscriptions = high demand. If 347 people are waiting for a specific product, that's a strong restock signal.

Track wait times. Been weeks since subscriptions started? Customers might be getting impatient.

Finding Specific Subscriptions

Search by Email

Type a customer's email to find their subscriptions. Useful for customer service inquiries.

Filter by Product

See all subscriptions for a specific product. Great for:

• Planning restock quantities
• Deciding what to order
• Understanding variant demand (which sizes/colors are most wanted)

Filter by Date Range

See subscriptions created in a specific period. Helps identify demand trends.

Taking Action

Single Subscription Actions

Click the ⋮ menu next to any subscription to:

Pause - Temporarily stop notifications (customer asked to delay)
Cancel - Remove subscription (product discontinued, customer requested)
Resend Confirmation - Customer didn't receive original email

Bulk Actions

Select multiple subscriptions to:

Export CSV - Download data for analysis
Pause Notifications - Temporarily hold multiple subscriptions
Cancel Subscriptions - Remove multiple at once (use when discontinuing products)

Notification History

Switch to Notification History tab to see past notifications sent.

What You'll See

• Which emails were delivered successfully
• Bounce/failure reasons
• Opens and clicks (Growth plan only)
• Delivery timestamps

Why Check This

Deliverability issues: High bounce rate? Email addresses might be invalid.
Engagement tracking: See which products generate most interest (Growth plan).
Customer service: Verify if a customer received their notification.

Plan Usage Tracking

At the top of the page:

Free Plan: 247 of 500 active subscriptions • 143 of 200 emails this month

This shows:

• Active subscription count vs. limit
• Emails sent this month vs. limit

Common Use Cases

Planning Restocks

1. Go to Subscriptions
2. Filter by product
3. Check subscription count
4. Order inventory based on demand

Example: 150 subscriptions for Blue T-Shirt (Size M) → Order at least 150 units

Discontinued Products

When discontinuing a product:

1. Filter subscriptions for that product
2. Select all subscriptions
3. Click "Cancel Subscriptions"
4. (Optional) Export emails first to offer alternatives

Customer Service

Customer claims they didn't get notification:

1. Search their email in Subscriptions
2. Check Notification History
3. Verify delivery status
4. Resend if needed

Best Practices

Check weekly: Monitor high-demand products for restock planning

Clean up regularly: Cancel subscriptions for discontinued products

Export monthly: Keep subscription data for trend analysis

Watch patterns: Subscriptions spike after marketing campaigns? Track the correlation

Quick Tips

• High subscription count = strong buy signal
• Use filters to identify trends
• Export data for inventory forecasting
• Check notification history for delivery issues
• Don't ignore old subscriptions — cancel if product discontinued

Verify

After exploring the Subscriptions page, confirm these work correctly:

• Active Subscriptions tab loads and shows current waitlisted customers
• Notification History tab displays past email delivery statuses
• Search by email returns the correct customer records
• Bulk actions (export, pause, cancel) complete without errors

FAQ

Q: Can a cancelled subscription be restored? No. Cancelled subscriptions are permanent. The customer must resubscribe through the widget on the product page.

Q: How often does subscription data refresh? Subscription data updates in real time. Notification history refreshes every few minutes.

Q: Does exporting subscriptions include customer names? Exports include email addresses, product/variant details, subscription dates, and statuses. Customer names are not stored by DemandLoop.

Next Steps

• How Customers Subscribe - Understand the customer journey
• Fair Queue Settings - Control notification timing
• Understanding Analytics - Track performance metrics