Understanding Analytics

DemandLoop provides comprehensive analytics to help you understand how back-in-stock notifications impact your store. Track subscriptions, email performance, and revenue attribution all in one place.

What you'll accomplish

• Understand each KPI on the analytics dashboard and what it signals
• Use Top Products data to inform inventory and marketing decisions
• Read email performance metrics and Growth plan advanced analytics
• Export reports and apply insights to grow your store

Requirements

• DemandLoop app installed with at least some subscription or notification activity
• Free plan for basic metrics; Growth plan for CTR, time-to-click, and revenue attribution
• Dashboard access (store owner or staff with app permissions)

Analytics Dashboard Overview

Access analytics from the main navigation:

Dashboard → Analytics

The analytics dashboard is organized into several sections:

• Overview Metrics (KPIs)
• Top Products by Demand
• Email Performance
• Revenue Attribution (Growth plan)

Key Performance Indicators (KPIs)

At the top of your analytics dashboard, you'll see four main metrics:

Total Subscriptions

The total number of customer subscriptions ever created in your store.

What it tells you: Overall demand for your back-in-stock service

Growth indicators:

• Increasing - Growing customer interest
• Steady - Consistent demand
• Decreasing - May need promotion

Active Subscriptions

Number of subscriptions currently waiting for restock.

What it tells you: Current pent-up demand

Why it matters:

• High number = significant demand waiting
• Low number = most products in stock
• Trend shows inventory management effectiveness

Emails Sent This Month

Total back-in-stock notifications sent in the current billing period.

What it tells you: Notification activity level

Plan tracking:

• Free plan: 500 emails/month limit
• Growth plan: Unlimited

Email Success Rate

Percentage of emails successfully delivered (not bounced or failed).

What it tells you: Email deliverability health

Benchmarks:

• 95%+ - Excellent
• 90-95% - Good
• Below 90% - Needs attention

Low success rate causes:

• Invalid email addresses
• Spam complaints
• Temporary delivery issues

Top Products by Demand

This section shows which products generate the most subscription interest.

Metrics Displayed

For each product variant, you'll see:

How to Use This Data

Inventory Planning: Products with high subscription counts should be restocked more frequently or in larger quantities.

Marketing Focus: High-demand products are good candidates for:

• Featured collections
• Marketing campaigns
• Increased ad spend

Product Development: Patterns in top products can inform:

• New product ideas
• Color/size expansions
• Pricing strategy

Email Performance (Free Plan)

Basic Email Metrics

Available on all plans:

Delivery Rate - Percentage of emails successfully delivered

Delivered: 1,247 / 1,250 (99.8%)

Bounce Rate - Emails that couldn't be delivered

Hard Bounces: 2 (0.2%)
Soft Bounces: 1 (0.1%)

Error Rate - Temporary delivery failures

Temporary Errors: 3 (0.2%)

Advanced Analytics (Growth Plan)

Unlock detailed performance metrics with Growth plan:

Click-Through Rate (CTR)

What it is: Percentage of delivered emails where customer clicked the product link

Formula:

CTR = (Clicks ÷ Delivered Emails) × 100

Example:

Delivered: 1,000 emails
Clicks: 247
CTR: 24.7%

Industry Benchmarks:

• 20%+ - Excellent
• 15-20% - Above average
• 10-15% - Average
• Below 10% - Below average

Time-to-Click Analytics

What it is: How quickly customers click after receiving notification

Metrics tracked:

• Average time - Mean time from send to first click
• Median time - Middle value (more accurate for outliers)
• Fastest products - Which products get clicked quickest

Example insights:

Average: 2.5 hours
Median: 45 minutes
Fastest: 8 minutes (Premium Sneakers - Limited Edition)

Why it matters:

• Fast clicks = high urgency/demand
• Slow clicks = may need better email copy
• Product-specific patterns = customer behavior insights

Revenue Attribution

Track which back-in-stock notifications lead to actual purchases.

How it works:

1. Customer clicks product link in email
2. Attribution token saved to their cart
3. If they purchase within 7 days, order is attributed
4. You see revenue and commission in dashboard

Metrics shown:

• Attributed Orders - Orders from BIS emails
• Attributed Revenue - Total sales attributed
• Attribution Rate - % of clicks that convert
• Average Order Value - Revenue per attributed order

Reading Your Analytics

Daily vs Monthly View

Toggle between views to see:

• Daily: Day-by-day trends, spot patterns
• Monthly: Long-term trends, year-over-year comparison

Date Range Selector

Analyze any time period:

• Last 7 days
• Last 30 days
• Last 90 days
• Custom range

Export Analytics

Download CSV reports for:

• Subscription data
• Email performance
• Top products
• Revenue attribution (Growth)

Using Analytics for Growth

Identify Best Sellers

Products with high subscriptions + high conversion = winners → Stock more, promote more, expand line

Optimize Email Timing

Check time-to-click data:

• Fast clicks = good timing
• Slow clicks = try different send times

Improve Email Content

Low CTR? Try:

• More compelling subject lines
• Better product images
• Urgency messaging ("Limited stock!")

Plan Restocks

High active subscriptions = restock priority

Product A: 347 waiting
Product B: 89 waiting
Product C: 12 waiting

→ Restock A first for maximum impact

Growth Plan Analytics Features

Upgrade to unlock:

• Click tracking - See who clicks your emails
• CTR analytics - Compare performance by product
• Time-to-click - Understand customer urgency
• Revenue attribution - Track sales from BIS emails
• Advanced segmentation - Filter by multiple dimensions
• Custom date ranges - Any period you want
• Unlimited history - Keep data forever

Start 14-day trial - no credit card required

Verify

After reviewing your analytics dashboard, confirm:

• KPI cards at the top display current totals for subscriptions and emails
• Top Products section shows products ranked by subscription count
• Date range selector updates the displayed data correctly
• (Growth plan) CTR and revenue attribution sections are visible and populated

FAQ

Q: Why don't I see revenue data?
Revenue attribution is only available on Growth plan. Free plan shows delivery metrics only.

Q: What counts as a "click"?
Any time a customer clicks the product link in the notification email. Multiple clicks from same person count once.

Q: Why is my CTR low?
Several factors affect CTR:

• Email deliverability issues
• Weak subject lines
• Products not compelling enough
• Customers already purchased elsewhere

Q: Can I export raw data?
Yes! Click the "Export" button on any analytics section to download CSV with full data.

Troubleshooting

Problem: Analytics not updating
Solution: Analytics refresh every hour. Wait up to 60 minutes for latest data.

Problem: Numbers don't match Shopify
Solution: We track subscriptions and emails, not store sales. Check attribution dashboard for sales data.

Problem: Can't see Growth plan analytics
Solution: These features require Growth plan subscription. Upgrade here

Next Steps

• Managing Subscriptions - View and manage subscriptions
• Fair Queue Settings - Control notification timing
• Revenue Attribution - Understand how attribution works