Understanding Plans & Pricing

DemandLoop offers two plans designed to grow with your business: Free for getting started, and Growth for scaling stores that want advanced analytics and unlimited usage.

What you'll accomplish

• Understand what each plan includes and its usage limits
• Compare Free vs Growth features side-by-side
• Learn how Growth plan pricing and the $500 monthly cap work
• Identify when upgrading makes financial sense for your store

Requirements

• Plan: Free (to review upgrade options) or Growth (to understand current billing)
• Access: Shopify store with DemandLoop installed
• No additional setup needed — this is a reference article

Plan Comparison

Free Plan — $0/month

Perfect for testing DemandLoop or stores with moderate traffic.

What's included:

• Back-in-stock email notifications
• Web push notifications
• Subscription management dashboard
• Basic analytics (subscriptions, emails sent)
• Fair Queue system
• Event logging
• Unlimited products/variants

Usage limits:

• 500 active subscriptions
• 200 email notifications per month
• 200 push notifications per month

Best for:

• New stores testing demand
• Stores with 1-2 out-of-stock products
• Low-traffic stores (< 10K monthly visitors)

Growth Plan — $19/month + 2% commission

For stores serious about capturing lost revenue from out-of-stock products.

Everything in Free, plus:

• Unlimited subscriptions — no caps
• Unlimited email notifications — no monthly limits
• Unlimited push notifications — send as many as needed
• Revenue attribution tracking — see which subscriptions convert to sales
• Advanced analytics — CTR, time-to-click, conversion rates
• 14-day free trial — test everything risk-free

Pricing model:

• Base fee: $19/month (recurring)
• Commission: 2% of attributed order value
• Monthly cap: $500 maximum (including base + commission)

Best for:

• Stores with frequent stockouts
• High-traffic stores (10K+ visitors/month)
• Merchants who want ROI visibility
• Stores generating $5K+ monthly revenue

How Free Plan Limits Work

Active Subscriptions Limit (500)

What counts as "active":

• Customer waiting for a product to restock
• Subscription created but not yet notified

What doesn't count:

• Completed subscriptions (notification sent)
• Cancelled subscriptions
• Expired subscriptions (older than 90 days)

Example scenario:

You have 400 active subscriptions
Product restocks → 100 notifications sent
Now you have 300 active subscriptions (100 freed up)

Email Limit (200/month)

Counts every email successfully delivered to customers.

Resets: 1st of each month at midnight UTC

What happens when limit is reached:

• Queued notifications pause automatically
• Dashboard shows clear warning
• Widget continues collecting subscriptions
• Notifications resume next month or after upgrade

Push Notification Limit (200/month)

Counts every web push notification sent (not clicks).

Resets: 1st of each month

Push notifications match email limits for simplicity, and 200 covers typical usage for Free plan stores.

Why These Limits Are Generous

Our Free plan beats competitors significantly:

Our philosophy: We want you to succeed on the Free plan. Most stores won't hit these limits. When you do, it means DemandLoop is working—and Growth plan makes sense.

Growth Plan Pricing Explained

Base Fee: $19/month

Covers unlimited usage:

• Unlimited subscriptions
• Unlimited notifications (email + push)
• Full analytics dashboard
• Attribution tracking infrastructure

Charged: Monthly recurring via Shopify billing

Commission: 2% of Attributed Orders

Only pay when DemandLoop drives sales.

How attribution works:

1. Customer clicks link in back-in-stock email
2. Customer completes purchase within 7 days
3. Order is "attributed" to DemandLoop
4. You pay 2% of that order's value

Example:

Order total: $100
Your commission: $2 (2%)
Customer paid: $100 (you keep $98)

Monthly Cap: $500 Maximum

You'll never pay more than $500/month total (base + commission combined).

Protection scenarios:

Scenario 1: Small store

• Base fee: $19
• Attributed revenue: $500 → $10 commission
• Total: $29

Scenario 2: Busy month

• Base fee: $19
• Attributed revenue: $10,000 → $200 commission
• Total: $219

Scenario 3: Very busy month

• Base fee: $19
• Attributed revenue: $50,000 → $1,000 commission
• Cap reached: $500 (you save $519!)

Why this matters: As your store grows, DemandLoop costs stay predictable. Even if you attribute $100K in orders, you pay maximum $500.

When Should You Upgrade?

Clear Upgrade Signals

You're hitting Free limits consistently:

• Subscription limit reached multiple times
• Email queue frequently paused
• Growing faster than Free plan allows

You want to measure ROI:

• Need to see which notifications convert
• Want to track attributed revenue
• Need data for inventory planning

You're leaving money on the table:

• Can't notify all waiting customers
• Missing sales opportunities
• Queue delays causing customer frustration

ROI Calculator

Example store:

• 1,000 active subscriptions (hitting Free limit)
• Average order value: $50
• Conservative 5% conversion rate

Without upgrade:

• Can only notify 500 customers (Free limit)
• Potential sales: 500 × 5% = 25 orders
• Revenue: 25 × $50 = $1,250

With Growth plan:

• Notify all 1,000 customers
• Potential sales: 1,000 × 5% = 50 orders
• Revenue: 50 × $50 = $2,500
• Growth cost: ~$69 (base + 2% commission)
• Extra profit: $1,181

The upgrade pays for itself if you attribute just 2-3 orders per month.

Changing Plans

Upgrading to Growth

Two ways to start:

1. Start 14-day trial (recommended)

• Immediate access to all Growth features
• No charges during trial
• Billing starts after 14 days
• Cancel anytime during trial

2. Subscribe directly

• Skip trial, start immediately
• First charge: base $19 fee
• Commission charges as orders attribute

How to upgrade:

Dashboard → Billing → Upgrade to Growth → Confirm

Downgrading to Free

You can downgrade anytime from Billing page.

What happens:

• Usage charges stop immediately
• Data keeps collecting in background
• Dashboard shows locked states for Growth features
• Can re-upgrade anytime to see historical data

Your data is safe:

• All subscriptions remain active
• Historical data preserved
• Analytics data saved (visible on re-upgrade)

See Plan Limits & Upgrades for details on managing limits.

Billing Through Shopify

All DemandLoop charges appear on your Shopify invoice—never separate payments.

How it works:

• Charges created in DemandLoop
• Billed through Shopify's system
• Appears on your Shopify bill
• Pay alongside your Shopify plan

Benefits:

• Single payment for all apps
• Manage subscriptions in Shopify
• Shopify's billing protection
• Easy expense tracking

What success looks like

After reading this article, you should be able to:

• Explain the difference between Free and Growth plans
• Calculate your projected Growth plan cost using the pricing formula
• Identify whether your store's usage patterns justify upgrading
• Understand how the $500 monthly cap protects your costs

Frequently Asked Questions

Can I cancel anytime?

Yes. Both Free and Growth plans have no long-term commitment.

• Free plan: Nothing to cancel, it's free forever
• Growth plan: Cancel anytime from Billing page
• Pro-rated refunds per Shopify policy

What happens to my data if I uninstall?

Per GDPR, we delete customer data within 30 days of uninstallation. You can export subscriptions before uninstalling.

Do you offer custom enterprise plans?

Not yet. Our Growth plan with $500 monthly cap covers most stores. If you need higher limits, contact us at [email protected].

Can I pause my subscription temporarily?

Not directly, but you can:

• Downgrade to Free (keeps features with limits)
• Pause notification queues (keeps charging, stops sending)
• Uninstall (stops all charges and deletes data)

Is the trial really free?

Yes. 14 days, no credit card charges. Full Growth features. Cancel before trial ends = $0 charged.

What if I forget to cancel the trial?

You'll be charged $19 base fee on day 15. Commission charges only apply when orders are attributed. You can still cancel anytime after.

Next Steps

• Ready to upgrade? Start your 14-day trial
• Questions about billing? Usage-based billing explained
• Hitting limits? Plan limits & upgrades guide

Need help choosing? Contact us at [email protected] — we're happy to review your store and recommend the best fit.