Shopify App

Revenue Attribution for Back in Stock Notifications

Know exactly which notification drove which purchase. DemandLoop tracks every click from a restock alert to checkout — so you can prove the ROI of your waitlist strategy.

Install on Shopify — Free

How it works

Up and running in minutes

Unique tracking token per notification

Every restock notification link includes a unique token tied to the subscriber, product, and send timestamp.

Customer clicks and purchases

When the subscriber clicks the notification link and completes a purchase, DemandLoop captures the order from Shopify's webhook.

Revenue attributed in your dashboard

The purchase is attributed to the notification in your DemandLoop analytics. See total attributed revenue, per-notification ROAS, and conversion rates.

Why DemandLoop

Everything you need, nothing you don't

Per-notification attribution

Every notification has its own revenue record. See which products and which restock events generated the most revenue.

Attribution window configurable

Set the attribution window (e.g. 7 days) so purchases within that window after a notification click are counted as attributed.

Shopify order integration

Attribution data is pulled directly from Shopify orders — no pixel, no third-party tracking script required.

GDPR-friendly

Attribution uses server-side token matching, not third-party cookies. Works regardless of browser privacy settings or ad blockers.

FAQ

Common questions

How is a purchase attributed to a DemandLoop notification?

DemandLoop appends a unique token to every notification link. When the customer clicks and buys, the Shopify order webhook is matched to that token. No cookie or pixel needed.

What is the default attribution window?

By default, purchases within 7 days of a notification click are attributed to DemandLoop. You can adjust this window in your settings.

What if the customer clicked the notification but bought later?

As long as the purchase occurs within your attribution window, it is attributed. The customer may have browsed and returned later.

Can I see attribution per channel (email vs. push)?

Yes. Email and web push attributions are tracked separately in your analytics dashboard.

Is attribution available on the free plan?

Basic click tracking is available on all plans. Full revenue attribution with order matching requires a Starter plan or higher.

Prove the ROI of every restock notification

Revenue attribution included in Starter plan and above.

Install on Shopify — Free