BigCommerce App

Fair Queue for BigCommerce Restock Notifications

Don't notify 300 customers when you only have 10 units. Fair Queue paces your restock notifications in proportion to available stock — preventing overselling and building trust.

Get Started on BigCommerce — Free

How it works

Up and running in minutes

BigCommerce product restocks

DemandLoop receives the inventory update from BigCommerce and counts available units against the subscriber queue for that product.

Fair Queue calculates the batch

Based on your settings, DemandLoop sends notifications only to the first N subscribers — proportional to the stock quantity that returned.

Remaining subscribers wait for the next restock

Subscribers not notified in this batch stay in the queue and are prioritized when additional inventory arrives.

Why DemandLoop

Everything you need, nothing you don't

Prevent overselling

Notifying your entire waitlist when only a few units returned causes order cancellations and negative reviews. Fair Queue keeps supply and demand aligned on BigCommerce.

First-come, first-served

Subscribers who signed up first get notified first. A transparent, fair system that rewards loyal customers.

Configurable per product

Set different batch sizes for high-demand products versus slow-movers. Fine-tune from the DemandLoop dashboard without touching any BigCommerce settings.

Creates purchase urgency

Customers who know only a limited number of people were notified act faster. Lower cart abandonment on restocked BigCommerce product pages.

FAQ

Common questions

How does Fair Queue decide who gets notified first?

Subscribers are queued in the order they signed up. The earliest subscriber is notified first — transparent and fair to your customers.

What happens to customers not included in the first batch?

They remain in the queue and are first in line for the next restock. They receive a notification as soon as more inventory arrives.

Can I turn off Fair Queue for specific products?

Yes. You can configure Fair Queue globally or per product from the DemandLoop dashboard.

Does Fair Queue work with BigCommerce product variants?

Yes. Each variant has its own independent queue. A restock of one option combination is handled separately from others.

Can I manually trigger a notification batch?

Yes. From the DemandLoop dashboard you can manually send a batch for any product at any time, regardless of stock updates.

Stop overselling restocked BigCommerce products

Fair Queue is included in all DemandLoop plans, including free.

Get Started on BigCommerce — Free