BigCommerce App

Revenue Attribution for BigCommerce Restock Notifications

Know exactly which notification drove which BigCommerce order. DemandLoop tracks every click from a restock alert to checkout — so you can prove the ROI of your waitlist strategy without guesswork.

Get Started on BigCommerce — Free

How it works

Up and running in minutes

Unique tracking token per notification

Every restock notification link includes a unique token tied to the subscriber, BigCommerce product, and send timestamp.

Customer clicks and places a BigCommerce order

When the subscriber clicks the notification link and completes a purchase, DemandLoop captures the BigCommerce order via webhook.

Revenue attributed in your dashboard

The purchase is attributed to the notification in your DemandLoop analytics. See total attributed revenue, per-notification conversion rates, and channel breakdowns.

Why DemandLoop

Everything you need, nothing you don't

Per-notification attribution

Every notification batch has its own revenue record. See which BigCommerce products and which restock events generated the most attributed revenue.

Configurable attribution window

Set the attribution window (e.g. 7 days) so purchases within that timeframe after a notification click are counted as attributed to DemandLoop.

BigCommerce order integration

Attribution data is pulled directly from BigCommerce orders via webhook — no pixel, no JavaScript tracking snippet, no custom development required.

GDPR-friendly

Attribution uses server-side token matching, not third-party cookies. Works regardless of browser privacy settings, cookie banners, or ad blockers.

FAQ

Common questions

How is a purchase attributed to a DemandLoop notification on BigCommerce?

DemandLoop appends a unique token to every notification link. When the customer clicks and completes a BigCommerce order, that order is matched to the token server-side. No cookie or pixel needed.

What is the default attribution window?

By default, purchases within 7 days of a notification click are attributed to DemandLoop. You can adjust this window from the DemandLoop dashboard settings.

What if the customer clicked the notification but purchased later?

As long as the purchase occurs within your attribution window, it is attributed. The customer may have browsed and returned to your BigCommerce store later.

Can I see attribution broken down by channel (email vs. push)?

Yes. Email and web push attributions are tracked separately in your analytics dashboard so you can compare channel performance.

Is revenue attribution available on the free plan?

Basic click tracking is available on all plans. Full revenue attribution with BigCommerce order matching requires a Starter plan or higher.

Prove the ROI of every BigCommerce restock notification

Revenue attribution included in Starter plan and above.

Get Started on BigCommerce — Free