Shopify App

Collection Subscriptions for Shopify

Let customers follow their favorite collections and get notified the moment new products drop. New in store = new revenue opportunity. DemandLoop sends automated new product notifications and product drop alerts — turning one-time browsers into a loyal, re-engageable audience.

Install on Shopify — Free

How it works

Up and running in minutes

Customer subscribes to a collection

A 'Notify me about new arrivals' widget appears on Shopify collection pages. Customers subscribe with their email in one click — no account required.

New product added to the collection

When you add a product to a subscribed Shopify collection, DemandLoop detects the new arrival automatically via the Shopify API.

Subscribers notified automatically

DemandLoop sends a new arrival notification to all subscribers of that collection — by email and web push. Every click is tracked and attributed.

Why DemandLoop

Everything you need, nothing you don't

Capture category-level interest

Not every browser is ready to subscribe to a specific product. Collection subscriptions capture intent from shoppers who are interested in a category but haven't found the right item yet.

New arrival alerts on autopilot

Every time you add a product to a subscribed Shopify collection, subscribers are notified automatically. No manual newsletters or campaigns required.

Grow your email list with intent signals

Collection subscribers are higher-intent than generic newsletter subscribers — they're telling you exactly what product category they're interested in.

Works across all Shopify collections

Enable collection subscriptions for any Shopify collection — seasonal, brand, product type, sale. Each collection has its own subscriber list.

Product drop notifications that drive day-one sales

When you launch a new product, your most interested shoppers are already subscribed and waiting. DemandLoop automatically sends new product notifications to all collection followers — your launch audience is built before the product even goes live.

FAQ

Common questions

How does the subscription widget appear on my Shopify collection pages?

DemandLoop uses Shopify's Theme Extension framework to embed the subscribe widget on collection pages. No Liquid code edits required.

When do subscribers get notified?

Subscribers receive a notification when a new product is added to the Shopify collection they subscribed to. DemandLoop detects new products via the Shopify API.

Can I control which collections have subscription enabled?

Yes. You enable collection subscriptions per collection from the DemandLoop dashboard. You can enable it for all collections or select specific ones.

Are collection subscribers separate from product subscribers?

Yes. Collection subscriptions are managed separately. A customer can be subscribed to both a specific product's back-in-stock alert and a collection's new arrival alerts.

Is collection subscription available on the free plan?

Collection subscriptions are a Growth plan feature. You can start a free trial to test it on your store.

Can I use collection subscriptions to announce a product drop or launch?

Yes. Every time you publish a new product in a subscribed collection, DemandLoop automatically sends a new product notification to all followers. It works like a product launch email — without any manual setup. Shoppers who followed that collection are notified the moment the new item is in store.

Turn collection browsers into loyal customers

Install DemandLoop and start growing your new arrival audience today.

Install on Shopify — Free